/* Service choices and a worked editorial example. No simulated customer results. */
.service-entry{padding-block:72px 84px}.entry-heading{display:grid;grid-template-columns:1fr 1fr;gap:16px 70px;align-items:end}.entry-heading .eyebrow{grid-column:1/-1;margin:0}.entry-heading h2{font-size:46px;max-width:21ch}.entry-heading>p:last-child{font-size:16px;line-height:1.8;color:var(--text-muted);max-width:50ch}.entry-routes{display:grid;grid-template-columns:1fr 1fr;gap:56px;margin-top:40px}.entry-route{border-top:2px solid #B96524;padding:25px 0 0;display:flex;flex-direction:column;align-items:flex-start;min-width:0}.entry-number{font-size:12px;letter-spacing:.08em;color:#8B4519}.entry-route h3{font-size:31px;margin-top:15px}.entry-route>p{font-size:16px;color:var(--text-muted);line-height:1.8;margin-top:15px;max-width:51ch}.entry-route ul{list-style:none;margin:22px 0 24px;padding:0;font-size:14px;line-height:1.75;color:var(--text-muted)}.entry-route li{padding:9px 0 9px 17px;position:relative;border-top:1px solid var(--border-light)}.entry-route li:before{content:'—';position:absolute;left:0;color:#9B4C1A}.entry-route .text-link{margin-top:auto;font-size:15px}.entry-new{border-top-color:#E9AE41}
.intelligence-brief{display:grid;grid-template-columns:1fr 1fr;gap:56px;margin-top:40px}.intelligence-brief article{border-top:1px solid var(--border-light);padding-top:24px}.intelligence-brief h3{font-size:29px;line-height:1.2}.intelligence-brief p{font-size:15px;line-height:1.85;color:var(--text-muted);margin-top:17px}.work-example{background:white;border:1px solid #E7D0AD;margin-top:40px;padding:38px}.work-heading .eyebrow{font-size:11px;margin-bottom:16px}.work-heading h3{font-size:36px;max-width:26ch}.work-heading>p:last-child{font-size:15px;line-height:1.8;color:var(--text-muted);margin-top:16px;max-width:73ch}.work-layout{display:grid;grid-template-columns:1fr 1fr;gap:45px;margin-top:32px}.worked-question{background:#FFF5DF;border-top:3px solid #DC9B36;padding:27px;margin:0;align-self:start}.worked-question>.mini-label{font-size:11px;color:#8A481B}.worked-question blockquote{font:400 30px/1.25 var(--serif);letter-spacing:-.025em;margin:25px 0 20px}.worked-question>p{font-size:14px;line-height:1.85;color:var(--text-muted)}.worked-question figcaption{font-size:12px;color:#71563D;line-height:1.7;border-top:1px solid #DFC69F;padding-top:17px;margin-top:24px}.work-revision h4,.work-deliver h4{font:700 15px/1.6 var(--sans);margin:0}.work-revision ol{list-style:none;counter-reset:review;margin:20px 0 0;padding:0}.work-revision li{counter-increment:review;position:relative;padding-left:32px}.work-revision li+li{margin-top:20px}.work-revision li:before{content:'0' counter(review);font-size:12px;color:#9B4C1A;position:absolute;left:0;top:2px}.work-revision strong{font-size:14px}.work-revision p{font-size:14px;color:var(--text-muted);line-height:1.8;margin-top:7px}.work-deliver{border-top:1px solid var(--border-light);margin-top:32px;padding-top:25px;display:grid;grid-template-columns:.7fr 1.3fr;gap:15px 30px}.work-deliver p{font-size:14px;color:var(--text-muted);line-height:1.8}.work-deliver .text-link{grid-column:2;font-size:14px;justify-self:start}
.method-artifact .artifact-lines>div{display:block;padding:15px 0;height:auto;min-height:0}.method-artifact .artifact-lines strong{font-size:14px;line-height:1.55;font-weight:600;display:block}.method-artifact .artifact-lines p{font-size:13px;line-height:1.75;color:var(--text-muted);margin-top:6px;max-width:43ch}.method-artifact{min-height:480px}.method-artifact .artifact-end{display:none}.method-artifact h3{font-size:32px}.method-artifact.artifact-1 .product-shot{max-height:210px;width:100%;object-fit:contain}.hero-mechanism>img{object-fit:contain;height:auto;aspect-ratio:4/3;background:#F7EFE0}.hero-mechanism-copy>span:not(.mini-label){font-size:12px}
@media(max-width:1100px){.entry-heading{gap:20px 36px}.entry-heading h2{font-size:39px}.entry-routes,.intelligence-brief{gap:35px}.work-example{padding:28px}.work-layout{gap:28px}.worked-question{padding:23px}.worked-question blockquote{font-size:27px}.work-heading h3{font-size:32px}}
@media(max-width:700px){.service-entry{padding-block:54px 60px}.entry-heading{display:block}.entry-heading .eyebrow{margin-bottom:19px}.entry-heading h2{font-size:34px}.entry-heading>p:last-child{margin-top:20px;font-size:16px}.entry-routes{grid-template-columns:1fr;gap:35px;margin-top:30px}.entry-route{padding-top:20px}.entry-route h3{font-size:29px}.entry-route>p{font-size:16px}.entry-route ul{margin-block:18px;font-size:14px;width:100%}.entry-route .text-link{font-size:14px}.intelligence-brief{grid-template-columns:1fr;gap:28px;margin-top:30px}.intelligence-brief h3{font-size:29px}.intelligence-brief p{font-size:16px}.work-example{margin-top:32px;padding:25px 20px}.work-heading h3{font-size:30px}.work-heading>p:last-child{font-size:16px}.work-layout{grid-template-columns:1fr;gap:28px;margin-top:26px}.worked-question{padding:22px 18px}.worked-question blockquote{font-size:27px}.worked-question>p,.work-revision p,.work-deliver p{font-size:15px}.work-revision strong{font-size:15px}.work-deliver{grid-template-columns:1fr;gap:13px}.work-deliver .text-link{grid-column:auto}.method-artifact{min-height:0}.method-artifact h3{font-size:29px}.method-artifact .artifact-lines p{font-size:14px}.method-artifact .artifact-lines strong{font-size:15px}}
@media(max-width:360px){.entry-heading h2{font-size:31px}.work-example{padding:23px 16px}.work-heading h3{font-size:28px}.worked-question blockquote{font-size:25px}}
@media print{.entry-route,.worked-question,.work-revision{break-inside:avoid}.work-example{padding:20px}.service-entry{padding-block:30px}}
.worked-question .starting-question{font:400 22px/1.4 var(--serif);color:#6D5B4D;margin-top:12px}.question-refinement{display:block;color:#A34B15;font-size:24px;margin:16px 0}.worked-question blockquote{margin-top:17px}
/* Independent review: preserve both routes, shorten repetition and bring the form forward. */
.entry-jumps{display:flex;flex-wrap:wrap;gap:12px 26px;margin-top:28px}.entry-jumps a{display:inline-flex;align-items:center;justify-content:space-between;gap:22px;min-height:44px;font-size:14px;text-underline-offset:5px}.entry-routes{margin-top:28px}.entry-route{scroll-margin-top:5px}.entry-route:focus{outline:0}.entry-route:focus-visible{outline:3px solid var(--focus-light);outline-offset:8px}
.expert-review-note{font-size:14px;line-height:1.8;color:var(--text-muted);max-width:85ch;border-top:1px solid var(--border-light);padding-top:20px;margin-top:28px}
.method-photo.method-heading-clean{padding:0;min-height:0;display:block;background:#FFFDF7 url('/research/commercial/analytics-landscape.svg') center right/cover no-repeat;isolation:isolate;border-block:1px solid var(--border-light)}.method-photo.method-heading-clean:after{inset:0;width:100%;height:100%;background:linear-gradient(90deg,#FFFDF7 20%,#FFFDF7E0 55%,#FFFDF750);z-index:-1}.method-photo.method-heading-clean .wrap{padding-block:45px;background:none}.method-photo.method-heading-clean h2{max-width:24ch}
.contact-section{display:grid;grid-template-columns:1fr 1fr;grid-template-areas:'heading form' 'details form';gap:0 80px;align-items:start}.contact-copy{display:contents}.contact-heading{grid-area:heading}.contact-details{grid-area:details;align-self:start}.contact-section .form-container{grid-area:form}.contact-heading>p:last-child{font-size:17px;line-height:1.8;color:var(--text-muted);max-width:45ch;margin-top:25px}.contact-details .contact-person{margin-top:32px;padding-top:25px}.contact-section .contact-heading h2{max-width:18ch}
@media(max-width:1100px){.contact-section{column-gap:40px}.method-photo.method-heading-clean .wrap{padding-block:35px}.contact-heading>p:last-child{font-size:16px}}
@media(max-width:700px){.entry-jumps{display:grid;grid-template-columns:1fr;gap:4px;margin-top:23px}.entry-jumps a{font-size:14px;border-bottom:1px solid var(--border-light);padding-block:8px}.entry-routes{margin-top:28px}.entry-route{scroll-margin-top:0}.expert-review-note{font-size:14px;margin-top:24px;padding-top:20px}.method-photo.method-heading-clean{padding-top:0;min-height:0}.method-photo.method-heading-clean .wrap{padding-block:32px}.method-photo.method-heading-clean h2{font-size:34px}.method-photo.method-heading-clean .eyebrow{margin-bottom:18px}.contact-section{display:grid;grid-template-columns:1fr;grid-template-areas:'heading' 'form' 'details';gap:0}.contact-heading .eyebrow{margin-bottom:15px}.analytics-page .contact-section .contact-heading h2{font-size:36px;max-width:18ch}.contact-heading>p:last-child{margin-top:15px;font-size:16px;line-height:1.7}.analytics-page .contact-section .form-container{margin-top:24px}.contact-details .contact-person{margin-top:32px}.contact-details .contact-email{margin-top:16px}.form-required-note{margin-bottom:16px}}
@media(max-width:360px){.analytics-page .contact-section .contact-heading h2{font-size:32px}.method-photo.method-heading-clean h2{font-size:31px}}
@media(max-width:700px){.contact-section.chapter{padding-top:28px}}