The survey
We create the survey for your hotel.
Tell us what you want to improve. We design the questions that help you understand your guests.
FROM A QUESTION TO A MEMORY
Answers for your hotel. Memories for your guests.
We connect what your hotel needs to know with a gift your guests want to keep.
The story of a survey with a reward
The gift
Your guest receives a gift.
A gift awaits in their room: the magnet in its box. A tap with their phone opens their private album of memories.
The reward
Their feedback unlocks more memories.
Completing the survey unlocks 70 additional spaces: their album grows from 35 to 105 photos.
For configured campaigns. The survey is voluntary, with no positive review or marketing opt-in required.
More space for their trip
35→105
photosSurvey completed70 spaces unlocked
At home
Your hotel comes home with them.
The trip ends, but the magnet stays. Your brand accompanies a memory they can revisit whenever they like.
Your brand
Every memory brings your brand back.
Your hotel gets answers to inform decisions. Guests keep their photos private and see your logo whenever they open their album.
Private album
PRIVATE COLLECTIONHelping them keep their best memoriesTheir memories, a tap away
PRIVATE COLLECTIONHelping them keep their best memoriesTheir memories, a tap away
Answers for your hotel
Information to understand and improve.
Example album featuring your hotel’s brand
NFC MAGNETS · DATA ANALYTICS AND AI FOR HOTELS
Understand your guests. Decide with data.
We analyse reservations, CRM data and surveys to understand what your hotel can improve. When answers are missing, we design how to collect them. You receive a report with priorities and a meeting to turn them into next steps.
- Applied statistics
- Tailored questions
- AI + expert review
THE NFC MAGNETS METHODA keepsake for them. Answers for your hotel.Magnet → private album → survey → analysisFrom 35 to 105 photos by completing the survey.
01 / SOURCES
Your hotel’s dataBookings · CRM · Surveys
New responsesQuestions · NFC magnet · Reward
Preparation and qualityDates, categories and available data
02 / ANALYSISAI + expert review
Statistics · Patterns · Context
03 / FOR YOUR HOTEL
↗Patterns↗Priorities↗Next steps
TWO WAYS TO START
We start with what your hotel needs to know.
Bring your existing data or ask us to design the questions and collection. We define the work with you and take care of the analysis.
You already have data.
Bookings, CRM or earlier surveys. We standardise dates and categories, review incomplete fields and compare equivalent periods to address your goal.
- Review of sources, fields and quality
- Analysis of relevant periods and profiles
- Report and results meeting
You need answers.
We design the survey around your goal and organise participation through the NFC magnet: a keepsake and a direct reward for your guest.
- Tailored, reviewed questions
- Magnet, private album and reward
- Collection, analysis and report
WE START WITH WHAT YOU WANT TO IMPROVE
Every area of your hotel has a question worth answering.
Explore what we can investigate. We design the questions and analysis around the decision you need to make.
Find where the stay gets difficult.
We identify friction in the guest journey so you can see which parts of the experience need attention.
A STARTING QUESTION
If you experienced any difficulty during your stay, when did it happen?
We include the option ‘I did not experience any difficulties’.
What we analyse
The distribution of friction points and differences by type of stay.
How it helps you
Choose a point in the guest journey to review and track over time.
Understand why guests use a service… or pass it by.
We distinguish between interest, awareness and barriers to use to help shape your hotel's offering.
A STARTING QUESTION
What was the main reason you did not use the spa?
Asked only of guests who did not use that service.
What we analyse
Awareness, interest and barriers such as time, price or availability.
How it helps you
Decide whether to review communication, opening hours or the offering.
Find out what matters when choosing where to book.
We study why guests choose a booking channel and what they expect from the booking experience.
A STARTING QUESTION
What was the main reason you booked through the channel you used?
We allow for someone else having made the booking.
What we analyse
Reasons for choosing a channel and differences between travel profiles.
How it helps you
Design an improvement to test based on stated reasons. Its effect is evaluated using the agreed reservation data.
Understand what could encourage guests to return.
We explore guests' intention to return and the reasons behind it to help you develop your guest relationships.
A STARTING QUESTION
If you returned to this destination, how likely would you be to choose this hotel again?
Stated intention, with a separate question about the reason.
What we analyse
The distribution of return intent and reasons among first-time and returning guests.
How it helps you
Identify what encourages a return visit. Actual repeat stays are studied using the available history.
Learn what different guests value.
We compare preferences and travel context to help you refine your messaging, experiences and offerings.
A STARTING QUESTION
Which factor mattered most when choosing this hotel for this trip?
The purpose of the trip is collected in a separate question.
What we analyse
Priorities by guest profile, when there are enough responses to support the comparison.
How it helps you
Develop relevant messages and experiences for each travel context.
Shape the breakfast experience around what matters.
We ask guests who used the service about the selection, opening hours and what they would change.
A STARTING QUESTION
Thinking about breakfast during this stay, what would you change first?
Only for guests who used the service; they can also choose ‘I would not change anything’.
What we analyse
Preferences around the selection, opening hours, waiting times and available information.
How it helps you
Choose a specific change and compare ratings afterwards using the same questions.
The questions above are design examples. The final questionnaire is tailored to your hotel, its guests and the agreed goal.
I want to explore this areaAPPLIED AI. EXPERT REVIEW.
AI to find patterns. Expertise to interpret them.
We apply AI to question design and analysis across data sources. We organise information, explore patterns and review what they mean for your hotel.
AI for purposeful questions.
We turn your goal into variables we can study and clear questions with appropriate response options. We review the wording, sequence and who to ask.
AI to find what matters.
We prepare fields, organise responses and explore patterns. We examine differences using statistics and expert review when the available data supports comparison.
A LOOK AT OUR WORK
The difference starts with how we ask.
A broad question starts a conversation. We make it specific to distinguish what works and what deserves a closer look in each service.
What would you improve about your stay?
A QUESTION WE DESIGNHow would you rate the breakfast variety during this stay?
Only for guests who used the service. A scale from less to more variety, with a ‘Cannot rate’ option.
Three decisions behind this question.
- We define the experience
The question refers to breakfast during this stay and is shown to guests who used the service.
- We measure one thing at a time
Variety, opening hours and waiting times are separate questions. Each rating refers to a clear aspect of the experience.
- We leave room for honest answers
The scale allows ratings in either direction and an option not to rate. The reward does not depend on the opinion.
What we bring to the report
The distribution of ratings, differences between guest profiles when the response base supports comparison, and aspects to explore or test next.
What your hotel receivesWe review the response base and its limitations before turning a finding into a recommendation.
WHAT YOUR HOTEL RECEIVES
Analysis your team can stand behind.
Every conclusion comes with its evidence, context and a next step. We agree on scope, timelines and deliverables before work begins.
EXAMPLE ANALYSIS DESIGN
Breakfast: what to improve.
How we plan the study before collecting responses.
- Decision
Choose which aspect of breakfast to review first.
- Who we ask
Guests who used the service. We identify the period and guest profiles included.
- What we measure
Variety, opening hours and waiting time, using separate questions.
- How we analyse it
Rating distributions and themes in comments. We compare guest profiles when there are enough responses.
- What we bring to the meeting
An evidence-based priority and a change to test, with its scope defined.
- How to evaluate it later
The same questions over a comparable period, plus usage data if available.
What your team receives
Analysis plan: objective, sources, period and guest profiles.
Documented evidence: data used and the limits of each interpretation.
A report with findings, priorities and a change to evaluate.
A findings meeting with your team.
Surveys, magnets and follow-up are included according to the agreed project.
Request an analysis proposalService presentationPDF · scope, deliverables and how we work
THE GIFT BEHIND YOUR CAMPAIGN
A gift with your hotel’s identity.
We customise the magnet and its presentation. Together, we agree on the design, quantities and campaign reward.
Request a sampleGet to know the product before defining your campaign.
FROM GOAL TO DECISION
An analytics project, from start to finish.
We agree on the goal and the decision your team needs to make. We define guest profiles, timing, responsibilities and deliverables.
We define the sources we need. For a new survey, we design the questions and mobile experience; an NFC campaign also includes the magnet and its presentation. Our team reviews each step.
We review the available files and fields. For new responses, we agree on timing and responsibilities. In an NFC campaign, we configure magnet distribution, the survey and the reward.
We check consistency, group themes and compare guest profiles when the response base supports it. AI assists the analysis; our team reviews the interpretation.
You receive a report with findings, priorities and next steps, followed by a results meeting. Any follow-up is defined in the proposal.
NFC MAGNETS / 01
Your decision shapes the study
Goal and decision
We specify the decision the analysis needs to inform.
Guest profiles and timing
We define who to study and the period the information covers.
Responsibilities
We identify who coordinates the project in each team.
Agreed deliverables
We put what you will receive and when in writing.
NFC MAGNETS / 02
A project designed around your goal
Sources and variables
We select the information needed and check its availability.
Reviewed questions
We review the wording, options and audience for each question.
NFC campaign, when included
We define the magnet design, album access and reward.
NFC MAGNETS / 03
Information ready to analyse
Files or collection
We prepare the available files or launch the survey.
Coordination with your team
We agree on access, tasks and a point of contact for the project.
Timing and scope
We document dates, sources and what the analysis covers.
NFC MAGNETS / 04
Reviewed data. Findings in context.
Consistency and distributions
We review missing information, inconsistencies and response distributions.
Themes and segments
We organise themes and compare profiles when there is enough information.
Expert interpretation
We explain patterns alongside their context and limitations.
NFC MAGNETS / 05
A report your team can use
Findings and scope
We present what the data shows and what remains to be explored.
Priorities for action
We connect each finding to a question your hotel can act on.
Results meeting
We review the report with you and agree on next steps.
More sources. A connected view.
We design advanced analytics projects to bring together large datasets from bookings, CRM and surveys. We agree on sources, access and scope, prepare the data, and combine AI, statistics and expert review.
YOUR NEXT DECISION STARTS HERE
Tell us what you want to improve. We'll work out how to find the answers.
Experience, services, direct bookings or loyalty. We start with your goal and build the data project your hotel needs.
LET’S TALK ABOUT YOUR HOTEL
What decision is your hotel preparing to make?
Tell us what you need to decide and what information you have. Together, we define the sources, scope and deliverables to prepare a proposal.
José NavarroNFC Magnets · Navarra
josenav97@gmail.com Before we begin.
Do we need to start with a new survey?
We can work with the sources your hotel already holds or design new data collection. First we review your goal and the available information. We define the scope, timing and deliverables; an NFC campaign also includes the magnet and reward.
Can we customise the magnet and request a sample?
Yes. We work on the product’s branding and presentation with your hotel. The proposal sets out the design, quantities and terms. You can request a physical sample to explore the magnet before defining the project.
Which data is analysed, and what happens to the photos?
We analyse the responses and sources agreed for the project. Photos remain private and are not part of the analysis. Participation is voluntary; the reward requires neither a positive opinion nor consent to marketing.
Can we include bookings, CRM data or other sources?
We define the analysis around your goal and available sources. Before including them, we agree on access, formats, permissions and scope. Follow-up and additional sources are set out in the proposal.
How do you check response quality?
We review the questions, response consistency and the profiles of participating guests. The report identifies the period and the responses used in each comparison. The reward depends on completing the survey, not on giving the hotel a positive rating. We interpret results in the context of who responded and the information available.